Eric Lee
I've spent about $50 million acquiring agents and brokers — across paid search, paid social, and the association and trade media channel most companies in this market never touch.
Tell me what you sell and what you're paying to acquire a customer — eric@ericleeconsulting.com
There are about 1.5 million real estate professionals in the US, and they're organized — into a national association, state associations, local boards, and the trade publications they read. Those audiences are licensed, verified, and reachable.
Almost nobody buys them. Not because it's a secret, but because it's inconvenient: no platform, no auction, no self-serve. Just email threads and rate cards that don't match each other.
I've spent six years buying that channel at scale, and testing the 14 vendors who didn't work so you don't have to. I know what things cost, which formats convert, which organizations have engaged lists and which have burned them out — and how to build advertising programs at the ones that don't sell advertising yet.
A hard look at how you're acquiring customers today — channel mix, cost per customer by source, what you've tried in trade media and why it did or didn't work. You get a written assessment and a ranked list of what to fix, what to test, and what to stop paying for.
For teams building this channel out. Which organizations to approach and what to pay them, how to structure a first test, what a real result looks like, and how to measure something the platforms won't report for you. Your team executes; I'm the person who has already made the expensive mistakes.
If your first-year customer value is under about $900, this channel probably won't work for you, and I'll say so on the first call rather than take the engagement.
The fastest way to judge whether I know this market is to read what I've published about it.